My process is flexible, but it always starts with clarity.

I start by understanding what already exists and how it’s working. From there, I explore a few clear directions through moodboarding or visual references, align on what’s resonating, and move into focused design and refinement. I value clarity early so the work can move forward confidently and efficiently.

There are many styles! I’m a hands-on Creative Director who leads through clarity. I set clear guidelines, expectations, and creative direction up front, then give teams the space to do their best work. When teams are stretched, I step in to absorb excess work so focus and quality stay high. Although delegation is important, I believe no one is above the work. Especially those in leadership.

I’m hands-on when needed and hands-off when it matters. I help small teams prioritize, sharpen their point of view, and move faster without burning out. I have a proven track record of creating processes and efficiencies that make positive impacts with not just the creative team, but all the teams that work with creatives company wide.

I’m a strong partner, not a bottleneck. I give clear direction, protect the work, and respect the expertise in the room. I believe the best agency relationships feel collaborative, not transactional.

I believe clear is kind. I give feedback that’s direct, specific, and grounded in making the work stronger. I also actively invite feedback on my own work and leadership. I see it as essential to improving both the outcome and the relationship, and I value environments where thoughtful, purpose-driven feedback goes both ways.

My portfolio is primarily geared toward full-time Creative Director opportunities. I also selectively take on freelance projects where senior-level creative leadership can make a meaningful impact.