Das Blümelein Project (DB Project) is a collaborative arts company based in Dallas, Texas. They produce musical storytelling productions that break the barriers of accessibility, foreign language, elitism, and cultural misrepresentation associated with opera and classical music.

The goal and challenge of this campaign was to attract a more diverse, less indoctrinated demographic. This means a new group of individuals that appreciate art but who don't necessarily frequent fine art or classical music events.

By using paid digital adverting, we created highly segmented audiences that sought to attract cold audiences in the Boston area. We did this by casting a wide, yet focused net and then honing in on the best performing audiences to maximize our ad spend. As a result, we were able to sell out our one-night event.